/02 Getting started
Finding the right tone
Considering the unique nature of their content, we had to dig pretty deep in order to find the right approach. Following our typical business & branding intake workshop, and the much needed let’s-gather-all-information-we-can-get-about-you phase, we finally got to experiment with a lot of representative and less representative possibilities.
/03 The groundhog day
It's all in the skill
Far enough in the process, it became obvious that Crypt needed a branding embodying their schizophrenic nature. Stuck somewhere between large audience, and niche oriented. Then it came down to figuring out all the remaining details ( which aren’t details ). Kerning, drawing the right “TV”, and finally getting the skull right…which took, well…a while.
/04 There's more
Power to the people
More than just a brand supposed to exist as a watermark on the countless videos created by Crypt TV, the branding should also exist as a real lifestyle brand, opening countless possibilities of outputs.
/05 What's next
A fine line
Crypt TV is also slowly rolling out sub-brandings for some of their newly created franchises, meaning the Crypt TV logo, had to also exist as the mothership of all other brands. A fine line between being strong and sturdy, and being capable of easily encapsulating other identities.